Writer | Editor | Storyteller
Me, in a nutshell: an intuitive, highly collaborative storyteller who harnesses the power of words to connect deeply with a wide range of audiences. Empathy is my superpower.
As a writer, I cut through jargon and get to the heart of the message. As an editor, I have a keen eye for detail, clarity, structure, brand consistency, and flow—and a knack for polishing copy from disparate writers to convey a single, unified voice. I’m proficient at transforming complex information into clear copy that actual humans can understand.
I've written and edited content for a wide range of needs, including program and brand stories, advocacy pieces, core messages, social campaigns, ads, marketing collateral, e-newsletters, executive speeches, and blog posts. Fluent in Associated Press and Chicago styles, I’ve developed style guides for nonprofit and for-profit organizations. (Spoiler alert: I have strong opinions on the Oxford comma.) I’m versed in using generative AI, namely Copilot, Gemini, Writesonic, and ChatGPT.
Expertise Writing and editing program and brand stories, articles, advocacy pieces, messaging, ads, marketing collateral, e-newsletters, executive speeches, and blog posts. Developing style guides.
Skills Writing, Editing, Storytelling, Brand Communications, Message Development, Generative AI Use
Location Washington, D.C., Metro Area
Contact
Email cmferrer@gmail.com